B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- potential customer loss rate for digital products with load times over three seconds (2024)
Digital products that take more than three seconds to load can lose 90% of potential customers.
- Unattributed claim/statistic in a marketing agency blog post
- States 'can lose' rather than a precise measured benchmark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thefinch.design
Primary
Tier C
https://thefinch.design/why-invest-in-ux-design/ ↗
Source Article
Benefits of Investing in UX Design: Boost Conversions & ROI - TheFinch Design
Top Reasons to Invest in UX Design
UI/UX/User Experience Design/ / 30 Apr, 2024
Table of contents
Quick Summary: Are you looking to create a digital product? You must have thought about every factor and element involved in building a high-quality product. But have you thought about UX design precise…
Original Research
thefinch.design
· Original study ↗
Methodology
Blog citing unnamed research on page load impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital products with load times over three seconds: 90% potential customer loss rate. Source: thefinch.design (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-3s-customer-loss-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-3s-customer-loss-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- potential customer loss rate for digital products with load times over three seconds<br><small>Source: thefinch.design (2024) · <a href="https://lighthousedata.io/data/page-load-3s-customer-loss-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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