B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- sales increase for Sales from extending landing page length (2026)
An A/B test documented in Unbounce research showed a 52% increase in sales from extending landing page length.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://foundrycro.com/blog/best-landing-page-examples-google-ads-2026/ ↗
Source Article
5 Landing Page Patterns for Google Ads 2026 + Free Pattern Picker | Foundry CRO
The short version:
- The median landing page conversion rate is 6.6% across all industries according to Unbounce. Google Ads specifically averages 7.52% per WordStream. Top performers reach 11.45% or higher.
- Landing pages fall into five conversion architecture patterns: the Squeeze, the Story, the…
Original Research
Unbounce
· Original study ↗
Methodology
Documented test of page-length extension per Unbounce research, as cited in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales from extending landing page length: 52% sales increase. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-length-sales-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-length-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- sales increase for Sales from extending landing page length<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/page-length-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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