B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- consideration rate for Paddy Power among Sky viewers (2023-12)
Consideration for Paddy Power among Sky viewers increased to 18% by the end of December 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023-12
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/brands-who-hit-the-bullseye/ ↗
Source Article
Brands who hit the Bullseye - Savanta
I, along with many others in the UK, have been swept away by the darts this year. The story of Luke Littler, the 16-year-old participating in his first tournament making it all the way to the final – knocking out previous winners along the way – was quite the story.
The final was watched by 3.7M on …
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue daily brand tracking
Methodology documented
Segmentation
IndustryGambling
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Paddy Power among Sky viewers: 18% consideration rate. Source: Savanta (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paddy-power-consideration-sky-viewers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paddy-power-consideration-sky-viewers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- consideration rate for Paddy Power among Sky viewers<br><small>Source: Savanta (2023-12) · <a href="https://lighthousedata.io/data/paddy-power-consideration-sky-viewers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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