B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- consideration rate for Booking.com (2025)
Booking.com achieved an 83% consideration rate among its target audience of French travelers aged 25-49 following a digital audio campaign.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audion
Primary
Tier B
https://www.audion.ai/success-stories/booking ↗
Source Article
Booking.com
Original Research
Audion
· Original study ↗
Methodology
Vendor case study: digital audio campaign targeting French travelers aged 25-49
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Booking.com: 83% consideration rate. Source: Audion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booking-audio-consideration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booking-audio-consideration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consideration rate for Booking.com<br><small>Source: Audion (2025) · <a href="https://lighthousedata.io/data/booking-audio-consideration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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