60% -- repeat purchase influence rate for ecommerce customers (2026)

Name: Repeat Purchase Influence Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2026 · Dotcom Distribution

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Attribution: Dotcom Distribution View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

ecommerce customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Dotcom Distribution Primary Tier C

https://www.merchantboxes.com/blog/why-custom-branded-packaging-is-important ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Why Custom Branded Packaging is Important — Merchant Boxes

Why Custom Branded Packaging is Important Why Custom Branded Packaging is Important Remember the last time you prepared to meet someone important? You likely put a lot of effort into your appearance to make a good first impression. Similarly, the way your products are presented to customers has a si…

Original Research

Dotcom Distribution · Original study ↗

Methodology

Survey by Dotcom Distribution, cited secondhand by Merchant Boxes; exact study year not stated

Methodology documented

Segmentation

IndustryeCommerce RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

ecommerce customers: 60% repeat purchase influence rate. Source: Dotcom Distribution (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packaging-repeat-purchase-influence-60pct

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<blockquote cite="https://lighthousedata.io/data/packaging-repeat-purchase-influence-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- repeat purchase influence rate for ecommerce customers<br><small>Source: Dotcom Distribution (2026) · <a href="https://lighthousedata.io/data/packaging-repeat-purchase-influence-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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