B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- packaging influenced trial rate for consumers (2022)
Nearly 75% of consumers tried a new beer because its packaging caught their eye.
- The source states 'nearly 75%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asheville Brewers Alliance
Primary
Tier C
https://linchpinseo.com/ashevilles-craft-beer-scene-marketing-for-breweries-and-taprooms/ ↗
Source Article
Linchpin SEO : Asheville's Craft Beer Scene: Marketing for Breweries and Taprooms
Asheville, a vibrant city in the heart of North Carolina’s Blue Ridge Mountains, has developed an undeniable reputation as a paradise for craft beer enthusiasts. A testament to its nickname, ‘Beer City USA,’ Asheville boasts an array of distinctive breweries that punctuate its rich landscape with th…
Original Research
Asheville Brewers Alliance
· Original study ↗
Methodology
Asheville Brewers Alliance survey as cited
Methodology documented
Segmentation
IndustryB2C
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
consumers: 75% packaging influenced trial rate. Source: Asheville Brewers Alliance (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packaging-new-beer-trial-2022
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<blockquote cite="https://lighthousedata.io/data/packaging-new-beer-trial-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- packaging influenced trial rate for consumers<br><small>Source: Asheville Brewers Alliance (2022) · <a href="https://lighthousedata.io/data/packaging-new-beer-trial-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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