B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- consumers more likely to purchase with interactive packaging for Consumers (2024)
52% of consumers are more likely to purchase a product with interactive packaging according to a study by Packaging Digest.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Packaging Digest
Primary
Tier B
https://dollcoprint.com/2024/12/11/creative-printing-ideas-fueling-marketing-success/ ↗
Source Article
Creative Printing Ideas Fueling Marketing Success - Experience the Dollco Difference
While the digital world offers incredible marketing opportunities, the power of print shouldn’t be underestimated. Tangible marketing materials create lasting impressions, build brand loyalty, and offer a unique sensory experience that digital simply can’t replicate.
Let’s explore some inspiring exa…
Original Research
Packaging Digest
· Original study ↗
Methodology
Study by Packaging Digest as cited in blog post
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 52% consumers more likely to purchase with interactive packaging. Source: Packaging Digest (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packaging-digest-interactive-packaging-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/packaging-digest-interactive-packaging-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers more likely to purchase with interactive packaging for Consumers<br><small>Source: Packaging Digest (2024) · <a href="https://lighthousedata.io/data/packaging-digest-interactive-packaging-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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