38%
38% -- click through rate uplift for PaaPii Facebook/Instagram newsletter signup campaign ads with headline embedded in image (ads 2-3 vs ad 1) (2023)
In PaaPii's Facebook/Instagram lead generation campaign, ad versions with the headline integrated into the image (ads 2 and 3) achieved a 38% higher click-through rate compared to version 1.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Finnish: '38 % parempi klikkausaste' (38% better click-through rate). In-image headline ad versions 2-3 vs version 1, reported as best results across both target groups. Campaign period not explicitly dated; vintage set to 2023 based on award-finalist context.
<blockquote cite="https://lighthousedata.io/data/paapii-facebook-ads-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click through rate uplift for PaaPii Facebook/Instagram newsletter signup campaign ads with headline embedded in image (ads 2-3 vs ad 1)<br><small>Source: Arvo Partners (2023) · <a href="https://lighthousedata.io/data/paapii-facebook-ads-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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