B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- click per dollar relative effectiveness for Google Protected Audience API (2024-10)
Google's Protected Audience API achieved approximately 86% of the click per dollar compared to traditional third-party cookies for retargeting.
- Low industry adoption is noted as limiting overall effectiveness
- Value is approximate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024-10
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston University Questrom School of Business
Primary
Tier A
https://www.rtbhouse.com/blog/edge-comes-to-play-in-the-sandbox ↗
Source Article
Microsoft Edge, Meta, and Key Updates in Privacy Sandbox | RTB House
Navigate to the hottest topics:
Microsoft has introduced the Ad Selection API in a limited, developer opt-in preview. - 8 Oct
The U.K.'s Competition and Markets Authority (CMA) has released an official statement on how Google's July third-party cookie decision affects the preexisting commitments bet…
Original Research
Boston University Questrom School of Business
· Original study ↗
Methodology
Boston University Questrom School of Business study involving over 2,000 advertisers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Protected Audience API: 86% click per dollar relative effectiveness. Source: Boston University Questrom School of Business (2024-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paapi-click-per-dollar-effectiveness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paapi-click-per-dollar-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- click per dollar relative effectiveness for Google Protected Audience API<br><small>Source: Boston University Questrom School of Business (2024-10) · <a href="https://lighthousedata.io/data/paapi-click-per-dollar-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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