B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45.7%

45.7% -- conversion rate lift for Oz Moving PPC-specific landing page vs homepage control (long-distance moves paid search) (2023)

Name: Conversion Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-04

2023 · Seer Interactive

Oz Moving achieved a 45.7% increase in conversion rate (20.7% vs 14.2%) when testing a PPC-specific landing page against the homepage control for long-distance moves paid search campaigns.

Test duration, sample size, and statistical significance are not disclosed.

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Attribution: Seer Interactive View source

Lighthouse Research Team

Last verified: 2026-09-04 · How we verify data →

Source verified Evidence graded

Value

45.7%

Unit

Percentage

Data Vintage

2023

Entity

Oz Moving PPC-specific landing page vs homepage control (long-distance moves paid search)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Seer Interactive Primary Tier B

https://info.seerinteractive.com/creative/work/conversion-landing-page-design ↗

Confidence: 53/100 Vintage: 2023 Channel: Wayback

Source Article

Our Work - Conversion Landing Page Design | Seer Interactive Creative

OZ MOVING Conversion-Focused Landing Page Redesign CHALLENGE Increase effectiveness of Paid Search campaigns, specifically for long-distance moves. Design PPC-specific landing pages targeted towards specific user personas to test conversions against homepage and other site content. STRATEGY & DATA U…

Original Research

Seer Interactive · Original study ↗

Methodology

A/B test of a PPC-specific landing page against the homepage control for long-distance moving searches; test duration, traffic volume, and statistical significance not disclosed. Relative lift consistent with reported CVRs (20.7% vs 14.2%).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Oz Moving PPC-specific landing page vs homepage control (long-distance moves paid search): 45.7% conversion rate lift. Source: Seer Interactive (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oz-moving-landing-page-conversion-rate-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/oz-moving-landing-page-conversion-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.7%</strong> -- conversion rate lift for Oz Moving PPC-specific landing page vs homepage control (long-distance moves paid search)<br><small>Source: Seer Interactive (2023) · <a href="https://lighthousedata.io/data/oz-moving-landing-page-conversion-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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