B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- owners handling marketing alone rate for Small business owners (2025)
54% of small business owners handle all their marketing alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rankpro.io
Primary
Tier C
https://rankpro.io/ ↗
Source Article
RankPro — AI Google Business Profile Management
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Original Research
rankpro.io
· Original study ↗
Methodology
Cited on vendor landing page; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small business owners: 54% owners handling marketing alone rate. Source: rankpro.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/owners-handle-marketing-alone
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<blockquote cite="https://lighthousedata.io/data/owners-handle-marketing-alone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- owners handling marketing alone rate for Small business owners<br><small>Source: rankpro.io (2025) · <a href="https://lighthousedata.io/data/owners-handle-marketing-alone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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