24% -- owned channel revenue percentage for eCommerce Circle member (2023)

Name: Owned Channel Revenue Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

2023 · ecommercecircle.com.au

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Attribution: ecommercecircle.com.au View source

Lighthouse Research Team

Last verified: 2026-06-22 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2023

Entity

eCommerce Circle member

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ecommercecircle.com.au Primary Tier A

https://www.ecommercecircle.com.au/sms-marketing-for-shopify-the-high-roi-channel-most-aussie-brands… ↗

Confidence: 54/100 Vintage: 2023 Channel: Cc Extraction

Source Article

SMS Marketing for Shopify: The High-ROI Channel Most Aussie Brands Are Ignoring

SMS marketing has a 98% open rate. Not 98% of your best subscribers — 98% of everyone you send to. Compare that to email (20-25% if you are lucky) or social media (2-5% organic reach), and you start to see why the smartest Shopify brands are adding SMS to their marketing stack. What’s in This Articl…

Original Research

ecommercecircle.com.au · Original study ↗

Methodology

Midpoint of reported range

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

eCommerce Circle member: 24% owned channel revenue percentage. Source: ecommercecircle.com.au (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/owned-channel-revenue-increase-2023

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<blockquote cite="https://lighthousedata.io/data/owned-channel-revenue-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- owned channel revenue percentage for eCommerce Circle member<br><small>Source: ecommercecircle.com.au (2023) · <a href="https://lighthousedata.io/data/owned-channel-revenue-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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