B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- owned channel revenue share email flows for E-commerce brands running both email and SMS (2025)
For e-commerce brands running both email and SMS, email flows typically account for 35-40% of owned-channel revenue.
- Data is derived from agency client accounts (aggregate across 100+ e-commerce brands)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/sms-vs-email-marketing-ecommerce/ ↗
Source Article
SMS vs Email Marketing for E-Commerce: When to Use Each (And How to Combine Them)
SMS vs Email Marketing for E-Commerce: When to Use Each (And How to Combine Them)
The “SMS vs email” debate is a false choice. It’s like asking whether you should use your right hand or your left. The answer is both — but for different things, at different times, in different contexts.
That said, mo…
Original Research
ExceloHunt
· Original study ↗
Methodology
Midpoint of 35-40% range; agency client portfolio data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce brands running both email and SMS: 35% owned channel revenue share email flows. Source: ExceloHunt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/owned-channel-revenue-email-flows-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/owned-channel-revenue-email-flows-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- owned channel revenue share email flows for E-commerce brands running both email and SMS<br><small>Source: ExceloHunt (2025) · <a href="https://lighthousedata.io/data/owned-channel-revenue-email-flows-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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