B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$10,449
$10,449 -- annual cost savings for Etsy sellers moving to own store ($96K/year revenue) (2026)
A full-time Etsy seller making $96,000 per year saves $10,449 annually by selling on their own store instead of Etsy.
- Calculated using a scenario model assuming $96,000 annual revenue, $45 AOV, 178 monthly orders, and Shopify basic pricing
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$10,449
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StableCommerce
Primary
Tier B
https://stablecommerce.ai/blog/etsy-fees-calculator ↗
Source Article
StableCommerce — From Etsy shop to your own store, in one conversation.
Etsy Fees Calculator: Know Your True Cost Per Sale (2026)
The average Etsy seller loses 12-25% of every sale to fees. On a $35 item, that is $4.20 to $8.75 walking out the door before you factor in materials, shipping, or your time. This calculator shows you exactly where every cent goes.
Table of C…
Original Research
StableCommerce
· Original study ↗
Methodology
StableCommerce comparison: Etsy total platform costs $14,238 vs own store $3,789 (Shopify $29/month + 2.9%+$0.30 processing); 73% reduction
Methodology documented
Segmentation
IndustryeCommerce
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Etsy sellers moving to own store ($96K/year revenue): $10,449 annual cost savings. Source: StableCommerce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/own-store-vs-etsy-annual-savings-2026
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<blockquote cite="https://lighthousedata.io/data/own-store-vs-etsy-annual-savings-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10,449</strong> -- annual cost savings for Etsy sellers moving to own store ($96K/year revenue)<br><small>Source: StableCommerce (2026) · <a href="https://lighthousedata.io/data/own-store-vs-etsy-annual-savings-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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