B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- ai coverage rate for brands cited only through own content (2026)
Brands cited solely through their own content achieve an average AI coverage rate of 18%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Erlin
Primary
Tier B
https://webpulsehq.com/services/geo/perplexity/ ↗
Source Article
Perplexity AI Visibility & GEO Optimization | WebPulse
GEO FOR PERPLEXITY
Get cited by Perplexity — the AI search engine buyers actually trust.
Perplexity cites nearly 3x more sources per answer than ChatGPT. But getting cited isn’t about gaming an algorithm — it’s about being structured, fresh, and authoritative enough to earn a numbered source link in…
Original Research
Erlin
· Original study ↗
Methodology
Erlin study of 500+ brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands cited only through own content: 18% ai coverage rate. Source: Erlin (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/own-content-ai-coverage-2026
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<blockquote cite="https://lighthousedata.io/data/own-content-ai-coverage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ai coverage rate for brands cited only through own content<br><small>Source: Erlin (2026) · <a href="https://lighthousedata.io/data/own-content-ai-coverage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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