B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$4,500

$4,500 -- event marketing budget growth differential for Overperforming businesses (2018)

Name: Event Marketing Budget Growth Differential Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2018 · n=400 · Bizzabo

Overperforming businesses plan to grow their event marketing budgets by $4,500 more than underperforming or average-performing businesses.

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Attribution: Bizzabo View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

$4,500

Unit

Currency Usd

Data Vintage

2018

Entity

Overperforming businesses

Sample Size

400

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bizzabo Primary Tier A

https://www.bizzabo.com/blog/infographic-event-marketing-2018-key-findings ↗

Confidence: 32/100 Vintage: 2018 Channel: Common Crawl

Source Article

[Infographic] Event Marketing 2018: Key Findings

Original Research

Bizzabo · Original study ↗

Methodology

Bizzabo survey of over 400 mid- to senior-level marketers globally

Methodology documented

Segmentation

Industrycontent_marketing Company SizeMid-market RegionGlobal RoleAll marketers Channelevents

Cite this stat

Plain Text

Overperforming businesses: $4,500 event marketing budget growth differential. Source: Bizzabo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overperformers-event-budget-growth-2018

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<blockquote cite="https://lighthousedata.io/data/overperformers-event-budget-growth-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4,500</strong> -- event marketing budget growth differential for Overperforming businesses<br><small>Source: Bizzabo (2018) · <a href="https://lighthousedata.io/data/overperformers-event-budget-growth-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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