B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- share attracted to challenging topical content for arts audiences over 55 (Australia) (2023-04)

2023-04  · Patternmakers

44% of Australian arts audiences over 55 are attracted to challenging, topical content.

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Attribution: Patternmakers View source
Lighthouse Research Team
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Source verified Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023-04
Entity
arts audiences over 55 (Australia)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Patternmakers Primary Tier A
https://www.thepatternmakers.com.au/blog/2023/adelaide-fringe-1-million ↗
Confidence: 57/100 Vintage: 2023-04 Channel: Deep Crawl
Source Article
How Adelaide Fringe sold 1 million tickets in the face of rising inflation — Patternmakers
How Adelaide Fringe sold 1 million tickets in the face of rising inflation In our latest Audience Outlook Monitor webinar, discussing the April 2023 results on how rising inflation is impacting audiences, Tandi Palmer Williams spoke to Ella Huisman, Executive Director – Audience at Adelaide Fringe, …
Original Research
Patternmakers · Original study ↗

Audience Outlook Monitor April Pulse Check; comparison group under 35 at 39%

Methodology documented
Industrymarketing
Plain Text
arts audiences over 55 (Australia): 44% share attracted to challenging topical content. Source: Patternmakers (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/over55-challenging-content-2023
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<blockquote cite="https://lighthousedata.io/data/over55-challenging-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share attracted to challenging topical content for arts audiences over 55 (Australia)<br><small>Source: Patternmakers (2023-04) · <a href="https://lighthousedata.io/data/over55-challenging-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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