B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- tv viewing share for U.S. adults (18+) (Q4 2016)
Over 92% of all viewing among U.S. adults (18+) took place on the TV screen in Q4 2016.
- The source specifies 'over 92%' rather than exactly 92%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
Q4 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Nielsen
Primary
Tier A
https://www.nielsen.com/pt/insights/2017/over-92-percent-of-all-adult-viewing-in-the-us-is-done-on-t… ↗
Source Article
Over 92% of All Adult Viewing In The U.S. Is Done On the TV Screen
A new analysis of insights from Nielsen’s fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.
The analysis, which leverages Nielsen’s gold-standard data, focused on the share of total gross minutes of consumer viewing acr…
Original Research
Nielsen
· Original study ↗
Methodology
Based on actual, behavioral data from Nielsen’s Comparable Metrics Report.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
U.S. adults (18+): 92% tv viewing share. Source: Nielsen (Q4 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/over-92-percent-adult-viewing-tv-screen
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<blockquote cite="https://lighthousedata.io/data/over-92-percent-adult-viewing-tv-screen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- tv viewing share for U.S. adults (18+)<br><small>Source: Nielsen (Q4 2016) · <a href="https://lighthousedata.io/data/over-92-percent-adult-viewing-tv-screen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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