B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- win rate improvement for sales teams using conversation intelligence (2026)
Teams see a 41% improvement in win rates when leveraging conversation intelligence, according to Outreach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outreach
Primary
Tier B
https://www.claap.io/blog/sales-call-recording ↗
Source Article
Sales Call Recording in 2026: Tools, Tips & Legal Basics | Claap
I run a team under quota pressure like every sales leader. What changed our trajectory wasn’t more dials—it was finally hearing what really happens on calls, at scale. Every conversation turned from admin work into coaching fuel.
In this guide, I’ll show you how to record sales calls legally, pick s…
Original Research
Outreach
· Original study ↗
Methodology
According to Outreach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams using conversation intelligence: 41% win rate improvement. Source: Outreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outreach-win-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/outreach-win-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- win rate improvement for sales teams using conversation intelligence<br><small>Source: Outreach (2026) · <a href="https://lighthousedata.io/data/outreach-win-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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