B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- outreach to opportunity conversion rate for B2B outbound campaigns (2026)
The cold outbound B2B outreach-to-opportunity conversion rate benchmark is 3%.
- Illustrative benchmark estimate
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
SiriusDecisions / TOPO
Primary
Tier B
https://info.cognism.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKPOMEPOdTjcJllIhWo1sp5Zk6qWyrzc6a… ↗
Source Article
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https://www.amraandelma.com/
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https://startupbeat.com/
2026-08-19
aimultiple.com
https://aimultiple.com/
2026-08-19
Original Research
SiriusDecisions / TOPO
· Original study ↗
Methodology
Cold outbound B2B benchmark (SiriusDecisions / TOPO)
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B outbound campaigns: 3% outreach to opportunity conversion rate. Source: SiriusDecisions / TOPO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outreach-to-opportunity-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/outreach-to-opportunity-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- outreach to opportunity conversion rate for B2B outbound campaigns<br><small>Source: SiriusDecisions / TOPO (2026) · <a href="https://lighthousedata.io/data/outreach-to-opportunity-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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