B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- share increase per outgroup word for media posts on Twitter and Facebook (2021)
Each additional out-group word in media posts on Twitter and Facebook boosted shares by 35% to 57%.
- Reported as a range of 35-57%
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PNAS (Rathje et al., University of Cambridge)
Primary
Tier A
https://www.bps.org.uk/research-digest/social-media-posts-are-hostile-towards-political-opponents-ge… ↗
Source Article
Social media posts that are hostile towards political opponents get more shares | BPS
Social media posts that express strong emotions — and particularly negative emotions — tend to spread further.
Now a study in PNAS has identified another factor which seems to have an even greater effect on how often posts are shared. Steve Rathje from the University of Cambridge and colleagues find…
Original Research
PNAS (Rathje et al., University of Cambridge)
· Original study ↗
Methodology
Midpoint of 35-57% range; first study of media posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media posts on Twitter and Facebook: 35% share increase per outgroup word. Source: PNAS (Rathje et al., University of Cambridge) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outgroup-word-share-media-posts
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<blockquote cite="https://lighthousedata.io/data/outgroup-word-share-media-posts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share increase per outgroup word for media posts on Twitter and Facebook<br><small>Source: PNAS (Rathje et al., University of Cambridge) (2021) · <a href="https://lighthousedata.io/data/outgroup-word-share-media-posts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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