B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.5%
14.5% -- share of trials using free email providers for Outfunnel trial accounts (2022)
14.5% of Outfunnel's trial accounts are created using generic free email services such as Gmail, Hotmail, or Yahoo Mail.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
outfunnel.com
Primary
Tier B
https://outfunnel.com/b2b-marketing-attribution-9-insights/?utm_source=twitter&utm_medium=social&utm… ↗
Source Article
9 things we learned from combining Outfunnel’s marketing and sales data
Measuring b2b marketing shouldn’t be this hard.
With a lot of b2b marketing happening online, with all the tagging and tracking tools you’d expect that all you’d need to do to understand what’s working is to open a dashboard of one of your tools, and you’d have your answers.
Alas, this may be true i…
Original Research
outfunnel.com
· Original study ↗
Methodology
First-party CRM data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outfunnel trial accounts: 14.5% share of trials using free email providers. Source: outfunnel.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfunnel-freemail-trial-share
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<blockquote cite="https://lighthousedata.io/data/outfunnel-freemail-trial-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- share of trials using free email providers for Outfunnel trial accounts<br><small>Source: outfunnel.com (2022) · <a href="https://lighthousedata.io/data/outfunnel-freemail-trial-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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