B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- return on investment for Outfront's digital billboards (2016)
Every single Outfront digital billboard conversion between 2011 and 2015 generated an ROI in excess of 25%.
- Applies to digital conversions from 2011 to 2015
- Stated as an ROI in excess of 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (3)
Billboard Insider
Primary
Tier A
http://billboardinsider.com/donald-shassian-says-outfronts-digital-billboards-generate-a-25-roi/ ↗
Source Article
Shassian says Outfront’s Digital Billboards Generate a 25% ROI.
Don Shassian, Outfront’s Chief Financial Officer spoke at the 24th Annual Deutsche Bank Leveraged Finance Conference, September 28, 2016 in New York City. You can listen to the talk on the Outfront Events and Presentations Page. Here’s a summary of the talk:
On Outfront’s recent win of the Boston Tr…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
simplywall.st
https://simplywall.st/
2026-08-18
Original Research
Billboard Insider
· Original study ↗
Methodology
ROI calculated based on digital billboard performance from 2011-2015.
Segmentation
IndustryMedia
Channelpaid_ads
Cite this stat
Plain Text
Outfront's digital billboards: 25% return on investment. Source: Billboard Insider (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfront-digital-billboards-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outfront-digital-billboards-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- return on investment for Outfront's digital billboards<br><small>Source: Billboard Insider (2016) · <a href="https://lighthousedata.io/data/outfront-digital-billboards-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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