B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- share of smartphone users purchasing via mobile for Smartphone users (2023)
79% of smartphone users have made an online purchase using their mobile device in the last 6 months according to OuterBox.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OuterBox
Primary
Tier C
https://www.digidir.com/mobile-first-marketing-adapting-to-consumer-behaviors/ ↗
Source Article
Mobile-First Marketing: Everything You Need to Know
Imagine walking through a bustling city street, every face illuminated by the glow of a smartphone screen. This scene, replicated across the globe, is a testament to a profound shift in consumer behavior – the rise of the mobile-first world. In this digital age, marketing strategies are evolving, da…
Original Research
OuterBox
· Original study ↗
Methodology
Cited from OuterBox survey
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Smartphone users: 79% share of smartphone users purchasing via mobile. Source: OuterBox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outerbox-mobile-purchase-79pct
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<blockquote cite="https://lighthousedata.io/data/outerbox-mobile-purchase-79pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of smartphone users purchasing via mobile for Smartphone users<br><small>Source: OuterBox (2023) · <a href="https://lighthousedata.io/data/outerbox-mobile-purchase-79pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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