B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- market penetration rate for outdoor digital displays market (2014)
In 2014, 1% of the potential market for outdoor displays had been penetrated according to Future Consulting.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Future Consulting
Primary
Tier C
http://www.armagard.com/drive-thru-digital-signage/outdoor-digital-signage-at-the-drive-thru-2012-20… ↗
Source Article
Outdoor Digital Signage at the Drive Thru, 2012 – 2017
Original Research
Future Consulting
· Original study ↗
Methodology
Research by Future Consulting, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
outdoor digital displays market: 1% market penetration rate. Source: Future Consulting (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-display-market-penetration-2014
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<blockquote cite="https://lighthousedata.io/data/outdoor-display-market-penetration-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- market penetration rate for outdoor digital displays market<br><small>Source: Future Consulting (2014) · <a href="https://lighthousedata.io/data/outdoor-display-market-penetration-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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