B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- market penetration rate for Nu México (2026)
Nu claims its customer base in Mexico represents approximately 15% of the adult population.
- self-reported/claimed by Nu
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nubank
Primary
Tier B
https://bankingly.com/en/articles/nubank-y-aviva-aceleran-la-competencia-financiera-en-méxico ↗
Source Article
Bankingly
Original Research
Nubank
· Original study ↗
Methodology
Company-claimed penetration of Mexican adult population
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nu México: 15% market penetration rate. Source: Nubank (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nu-mexico-adult-population-penetration
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<blockquote cite="https://lighthousedata.io/data/nu-mexico-adult-population-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- market penetration rate for Nu México<br><small>Source: Nubank (2026) · <a href="https://lighthousedata.io/data/nu-mexico-adult-population-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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