B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- consumers saying outdated content damages brand trust for Consumers (2023)
33% of people say outdated content directly damages their trust in a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot Business
Primary
Tier C
https://wpvibes.com/blog/wordpress-content-after-publishing/ ↗
Source Article
WordPress After Publishing: The Gap Nobody Talks About
You click Publish. WordPress tells you the post is live. It gives you a link to share. Maybe it asks if you want to view it. And then it moves on.
Nothing tells you who is responsible for this post from now on. Nothing tells you when someone should check if the information is still correct. Nothing …
Original Research
Trustpilot Business
· Original study ↗
Methodology
2023 Trust in Marketing Index as cited by Trustpilot Business
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Consumers: 33% consumers saying outdated content damages brand trust. Source: Trustpilot Business (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdated-content-trust-damage-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outdated-content-trust-damage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- consumers saying outdated content damages brand trust for Consumers<br><small>Source: Trustpilot Business (2023) · <a href="https://lighthousedata.io/data/outdated-content-trust-damage-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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