B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.5%
0.5% -- meetings booked rate for outbound email campaigns (2025)
The benchmark rate of meetings booked from cold email campaigns is 0.5% to 2% of total emails sent.
- Reported as an industry benchmark range (0.5% - 2%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hireroger.com
Primary
Tier C
https://www.hireroger.com/blogs/outbound-lead-generation ↗
Source Article
A Modern Guide to Outbound Lead Generation
A Modern Guide to Outbound Lead Generation
December 19, 2025
Outbound lead generation is all about taking the initiative. Instead of waiting for customers to come to you, your team goes out and finds them. You're proactively identifying potential buyers who perfectly match your ideal customer profil…
Original Research
hireroger.com
· Original study ↗
Methodology
Benchmark range 0.5%-2% of total sent; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
outbound email campaigns: 0.5% meetings booked rate. Source: hireroger.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-meetings-booked-email-benchmark-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outbound-meetings-booked-email-benchmark-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- meetings booked rate for outbound email campaigns<br><small>Source: hireroger.com (2025) · <a href="https://lighthousedata.io/data/outbound-meetings-booked-email-benchmark-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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