B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- outbound email response rate change for B2B sales outbound email campaigns (2020-2022)
According to HubSpot data cited in October 2022, outbound email response rates decreased by 40% over the preceding two years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2020-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.champify.io/blog/the-fourth-pipeline-category ↗
Source Article
The Fourth Pipeline Category: Turning former customers at new jobs into your best sales channel
Todd Busler
October 3, 2022
Over the course of my sales career, I’ve been able to follow the rise of sales intelligence and engagement tools in real-time. By and large, these tools have dramatically helped sales teams sell better by allowing them to templatize winning plays, increase their raw outpu…
Original Research
HubSpot
· Original study ↗
Methodology
Article (published Oct 3, 2022) attributes the figure to HubSpot; response rate decline occurred despite outbound email volume increasing 250% over the prior two years.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales outbound email campaigns: 40% outbound email response rate change. Source: HubSpot (2020-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-email-response-rate-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outbound-email-response-rate-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- outbound email response rate change for B2B sales outbound email campaigns<br><small>Source: HubSpot (2020-2022) · <a href="https://lighthousedata.io/data/outbound-email-response-rate-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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