B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5,500,000
5,500,000 -- cumulative units sold for Oura (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,500,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Astra Content
Primary
Tier B
https://www.astracontent.com/brand-media-review/brand-publication-roi ↗
Source Article
What’s a brand publication worth? It depends who you ask
Original Research
Astra Content
· Original study ↗
Methodology
Company-reported cumulative sales figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oura: 5,500,000 cumulative units sold. Source: Astra Content (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oura-smart-rings-sold
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oura-smart-rings-sold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,500,000</strong> -- cumulative units sold for Oura<br><small>Source: Astra Content (2026) · <a href="https://lighthousedata.io/data/oura-smart-rings-sold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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