B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18 hours
18 hours -- buying question response time for Non-top-performing Facebook advertisers (2026)
Non-top-performing brands take 18 hours or more to respond to buying questions on Facebook ad comments.
- The source text states '18 hours or more' for 'Everyone else'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18 hours
Unit
Duration Hours
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Superpower
Primary
Tier B
https://superpower.social/blogs/purchase-intent-ai-social-media-comments ↗
Source Article
Purchase Intent AI: Turn Comments to Sales | Superpower Blog
September 2, 2026
They were getting hundreds of comments a week and replying to about 40 of them. This case study covers what changed when Superpower stopped letting the rest go unanswered.
Mar 22, 2026
8 min
Purchase intent AI turns Facebook ad comments into sales. Learn how to capture $70K+/month …
Original Research
Superpower
· Original study ↗
Methodology
Vendor-published benchmark; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-top-performing Facebook advertisers: 18 hours buying question response time. Source: Superpower (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-brands-buying-question-response-time-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/other-brands-buying-question-response-time-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18 hours</strong> -- buying question response time for Non-top-performing Facebook advertisers<br><small>Source: Superpower (2026) · <a href="https://lighthousedata.io/data/other-brands-buying-question-response-time-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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