B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of annual sales for OTC cold and flu brands (2025)
Cold and flu season can account for up to 40% of annual sales for over-the-counter (OTC) brands.
- stated as 'up to 40%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://www.simulmedia.com/case-studies/how-simulmedia-helped-a-leading-otc-brand-maximize-the-cold-… ↗
Source Article
How Simulmedia Helped a Leading OTC Brand Maximize the Cold Season
How Simulmedia Helped a Leading OTC Brand Maximize the Cold Season
Challenge
For over-the-counter (OTC) brands, timing is critical. Cold and flu season can drive up to 40% of annual sales, making it the most important period for growth. But with more than 250 competing products in the pharmacy aisle…
Original Research
Simulmedia
· Original study ↗
Methodology
Vendor case study claim on OTC seasonality
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTC cold and flu brands: 40% share of annual sales. Source: Simulmedia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/otc-cold-season-annual-sales-share
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<blockquote cite="https://lighthousedata.io/data/otc-cold-season-annual-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of annual sales for OTC cold and flu brands<br><small>Source: Simulmedia (2025) · <a href="https://lighthousedata.io/data/otc-cold-season-annual-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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