B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- share of annual sales for US retailers (2016)

Name: Share Of Annual Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2016 · National Retail Federation

November and December account for as much as 30% of annual sales for many retailers.

Applies to 'many retailers' as an upper bound ('as much as 30%')

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Attribution: National Retail Federation View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2016

Entity

US retailers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

National Retail Federation Primary Tier B

http://arubachamber.com/global-news/982-how-retailers-are-preparing-for-black-friday ↗

Confidence: 52/100 Vintage: 2016 Channel: Common Crawl

Source Article

HOW RETAILERS ARE PREPARING FOR BLACK FRIDAY

Original Research

National Retail Federation · Original study ↗

Methodology

National Retail Federation estimate cited in article

Methodology documented

Segmentation

IndustryRetail RegionUS

Cite this stat

Plain Text

US retailers: 30% share of annual sales. Source: National Retail Federation (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-season-share-annual-retail-sales-2016

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<blockquote cite="https://lighthousedata.io/data/holiday-season-share-annual-retail-sales-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of annual sales for US retailers<br><small>Source: National Retail Federation (2016) · <a href="https://lighthousedata.io/data/holiday-season-share-annual-retail-sales-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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