B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
55.3%
55.3% -- share of ai generated travel citations for OTAs (2025)
Online Travel Agencies (OTAs) accounted for 55.3% of all AI-generated travel citations according to a 2025 study by Cloudbeds.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cloudbeds
Primary
Tier B
https://www.digitaldialog.co.uk/ai-search-travel-hospitality/ ↗
Source Article
AI Search for Hotels & Travel: AEO, GEO & AI Overviews Guide
AEO, GEO, and AI Overviews Explained: A Beginner’s Guide for Hotels and Travel Businesses
AI-referred traffic to travel websites grew 3,500% year on year in 2025. Not 35%. Not 350%. Three thousand, five hundred percent. And yet the vast majority of hotels, tour operators, and travel businesses have …
Original Research
Cloudbeds
· Original study ↗
Methodology
Cloudbeds 2025 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTAs: 55.3% share of ai generated travel citations. Source: Cloudbeds (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-share-ai-travel-citations
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<blockquote cite="https://lighthousedata.io/data/ota-share-ai-travel-citations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.3%</strong> -- share of ai generated travel citations for OTAs<br><small>Source: Cloudbeds (2025) · <a href="https://lighthousedata.io/data/ota-share-ai-travel-citations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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