B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- mobile share of ota bookings for OTA bookings (2024)
Over 60% of OTA bookings are made on mobile devices.
- Source states 'over 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia Group
Primary
Tier C
https://www.premiereadvisorygroup.com/mobile-first-booking-strategies ↗
Source Article
Mobile Hotel Booking Strategy | Premiere Advisory Group
Mobile-First Booking Strategies for Today’s Tech-Savvy Travelers
Compete With OTAs Through Mobile-First Marketing Strategies
Today’s travelers live on their phones. From research to reservations, the guest journey has gone mobile-first — and hotels that fail to adapt risk losing share to OTAs and co…
Original Research
Expedia Group
· Original study ↗
Methodology
Cited to Expedia Group; secondary citation in marketing blog
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmobile
Cite this stat
Plain Text
OTA bookings: 60% mobile share of ota bookings. Source: Expedia Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-bookings-mobile-devices-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-bookings-mobile-devices-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mobile share of ota bookings for OTA bookings<br><small>Source: Expedia Group (2024) · <a href="https://lighthousedata.io/data/ota-bookings-mobile-devices-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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