B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- booking share first 15 listings for Online Travel Agencies (2023)
An Expedia survey found that 75% of people book a stay within the first 15 listings/views on an Online Travel Agency.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://www.otamiser.com/blog/tips-for-your-property-to-boost-revenue-during-the-christmas-holidays ↗
Source Article
Tips for your property to boost revenue during the Christmas holidays | Otamiser
Understand travel trends for revenue maximisation
During the winter holidays a lot of people have time off, and students have holidays, so naturally every year we see an increase in long term pick-up during December and January.
We are seeing that the pandemic downfall in the travel industry is reco…
Original Research
Expedia
· Original study ↗
Methodology
Expedia survey (2023), cited by Otamiser
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Online Travel Agencies: 75% booking share first 15 listings. Source: Expedia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-booking-first-15-views-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-booking-first-15-views-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- booking share first 15 listings for Online Travel Agencies<br><small>Source: Expedia (2023) · <a href="https://lighthousedata.io/data/ota-booking-first-15-views-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.