B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- average inbox placement rate for Ortto (2026)
Ortto has an average inbox placement rate of 87% based on industry tests.
- Based on industry deliverability tests cited in comparison
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dripemailtools.com
Primary
Tier C
https://www.dripemailtools.com/compare/activecampaign-vs-ortto/ ↗
Source Article
ActiveCampaign vs Ortto for Drip Emails (2026)
ActiveCampaign vs Ortto for Drip Emails (2026)
Compare ActiveCampaign and Ortto (formerly Autopilot) for drip email campaigns. Covers automation builders, customer journey mapping, pricing, and deliverability.
TL;DR verdict
ActiveCampaign is the more established platform with deeper automation, CRM,…
Original Research
dripemailtools.com
· Original study ↗
Methodology
Industry deliverability tests cited by comparison site
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ortto: 87% average inbox placement rate. Source: dripemailtools.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ortto-inbox-placement-87
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<blockquote cite="https://lighthousedata.io/data/ortto-inbox-placement-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- average inbox placement rate for Ortto<br><small>Source: dripemailtools.com (2026) · <a href="https://lighthousedata.io/data/ortto-inbox-placement-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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