B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
409
409 -- peak concurrent viewers for Ormsson (2025)
Ormsson's first live shopping show had a peak of 409 concurrent viewers during the live broadcast.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
409
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprii
Primary
Tier A
https://sprii.io/cases/inspiration-cases-ormsson ↗
Source Article
How Ormsson Won 52% New Customers Live Shopping | Sprii
Ormsson Reached 52% New Customers With Their First Live Shopping Show
Ormsson, one of Iceland’s leading home appliance and electronics retailers, just launched their very first Live Shopping show to connect with a new generation of customers.
By combining strong offers, engaging hosts, and a complet…
Original Research
Sprii
· Original study ↗
Methodology
Peak concurrent viewers during live broadcast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ormsson: 409 peak concurrent viewers. Source: Sprii (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ormsson-live-shopping-peak-concurrent
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<blockquote cite="https://lighthousedata.io/data/ormsson-live-shopping-peak-concurrent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>409</strong> -- peak concurrent viewers for Ormsson<br><small>Source: Sprii (2025) · <a href="https://lighthousedata.io/data/ormsson-live-shopping-peak-concurrent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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