B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

56%

56% -- marketer satisfaction rate for marketers who use original research (2018)

Name: Marketer Satisfaction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2018 · Mantis Research and BuzzSumo

56% of marketers who use original research report that it exceeded or met their expectations.

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Attribution: Mantis Research and BuzzSumo View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

56%

Unit

Percentage

Data Vintage

2018

Entity

marketers who use original research

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mantis Research and BuzzSumo Primary Tier B

https://www.asiateloutsourcing.com/5-strategies-for-writing-seo-content/ ↗

Confidence: 53/100 Vintage: 2018 Channel: Common Crawl

Source Article

5 Strategies for Writing SEO Content

Original Research

Mantis Research and BuzzSumo · Original study ↗

Methodology

2018 State of Original Research for Marketing report by Mantis Research and BuzzSumo

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers who use original research: 56% marketer satisfaction rate. Source: Mantis Research and BuzzSumo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/original-research-met-expectations-56

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<blockquote cite="https://lighthousedata.io/data/original-research-met-expectations-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- marketer satisfaction rate for marketers who use original research<br><small>Source: Mantis Research and BuzzSumo (2018) · <a href="https://lighthousedata.io/data/original-research-met-expectations-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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