B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- marketer satisfaction rate for marketers using Open Web Brand Safety solutions (2025)
Only 13% of marketers express high satisfaction with their current Open Web Brand Safety solutions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adlook
Primary
Tier B
https://adlook.com/blog/trendbook-2025-breaking-the-chains-of-digital-complexity/ ↗
Source Article
Trendbook 2025: Breaking the Chains of Digital Complexity
Original Research
Adlook
· Original study ↗
Methodology
Adlook Trendbook 2025 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using Open Web Brand Safety solutions: 13% marketer satisfaction rate. Source: Adlook (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-safety-satisfaction-13pct
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<blockquote cite="https://lighthousedata.io/data/brand-safety-satisfaction-13pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- marketer satisfaction rate for marketers using Open Web Brand Safety solutions<br><small>Source: Adlook (2025) · <a href="https://lighthousedata.io/data/brand-safety-satisfaction-13pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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