B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.06
$0.06 -- cost per view for Original Penguin (Q4 2023)
Original Penguin achieved a cost per view of $0.064 in its Q4 2023 YouTube brand awareness campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.06
Unit
Currency Usd
Data Vintage
Q4 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARKTOP
Primary
Tier B
https://arktop.com/blog/case-study/how-arktop-helped-original-penguin-reach-over-3-million-impressio… ↗
Source Article
Original Penguin Case Study: 3M+ Impressions from YouTube Campaign
Original Research
ARKTOP
· Original study ↗
Methodology
Agency-reported; $24,999.19 total spend across 385,629 views
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Original Penguin: $0.06 cost per view. Source: ARKTOP (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/original-penguin-youtube-cpv-q4-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/original-penguin-youtube-cpv-q4-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.06</strong> -- cost per view for Original Penguin<br><small>Source: ARKTOP (Q4 2023) · <a href="https://lighthousedata.io/data/original-penguin-youtube-cpv-q4-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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