C
Evidence Grade C
Use with Hedging
Dated
86,000,000
86,000,000 — original digital video viewers for United States (2018)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
86,000,000
Unit
Count
Data Vintage
2018
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (4)
IAB (Interactive Advertising Bureau)
Primary
Tier A
https://www.iab.com/news/iab-annual-report-2018 ↗
Source Article
Accelerating Growth in The Direct Brand Economy Revolution
Let’s not mince words: 2018 was a year of massive disruption by any measure—and all signs point to this disruption accelerating in 2019 and beyond.
For over a century, dominant consumer-facing companies created value through their ownership …
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Original Research
IAB
· Original study ↗
Methodology
IAB research on original digital video (ODV) viewership
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
United States: 86,000,000 original digital video viewers. Source: IAB (Interactive Advertising Bureau) (2018). Via Lighthouse Research Data — https://lighthousedata.io/data/original-digital-video-viewers-us-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/original-digital-video-viewers-us-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86,000,000</strong> — original digital video viewers for United States<br><small>Source: IAB (Interactive Advertising Bureau) (2018) · <a href="https://lighthousedata.io/data/original-digital-video-viewers-us-2018" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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