B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- orgs in testing pilot stage ai adoption for marketing organizations (2025)
52% of organizations are still in the testing and pilot programs stage of AI adoption.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Alliance
Primary
Tier A
https://www.customermarketingalliance.com/ai-adoption-paradox/ ↗
Source Article
The AI adoption paradox in marketing
Earlier this year, CMO Alliance began working on a report exploring the future of marketing. There's a lot of noise on the topic – much of it conjecture – so we wanted to hear from actual marketers on what they think the profession will look like in 1, 5, 10 years' time.
When setting out to create t…
Original Research
CMO Alliance
· Original study ↗
Methodology
CMO Alliance research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing organizations: 52% orgs in testing pilot stage ai adoption. Source: CMO Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orgs-testing-pilot-ai-stage
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<blockquote cite="https://lighthousedata.io/data/orgs-testing-pilot-ai-stage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- orgs in testing pilot stage ai adoption for marketing organizations<br><small>Source: CMO Alliance (2025) · <a href="https://lighthousedata.io/data/orgs-testing-pilot-ai-stage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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