B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- organizations planning marketing automation investment for Survey respondents (State of Marketing Automation 2019) (2019)
28% of survey respondents indicated that their organization plans to invest in marketing automation software within the next 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2019
Entity
Geography
PL
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Marketing Automation
Primary
Tier C
https://www.promoagency.pl/blog/czy-twoja-firma-jest-gotowa-na-marketing-automation ↗
Source Article
Czy warto wdrożyć marketing automation w firmie? - Promo Agency
Oprogramowanie do automatyzacji marketingu jest używane przez firmy każdej wielkości. Pomaga firmom w automatyzacji powtarzających się zadań, a jednocześnie dociera do odbiorców na podstawie preferencji i potrzeb kluczowych użytkowników. Czy warto wdrożyć takie rozwiązanie do swojej firmy? Kiedy naj…
Original Research
State of Marketing Automation
· Original study ↗
Methodology
Share planning to invest in marketing automation software within next 12 months
Methodology documented
Segmentation
Industrymarketing_automation
Company SizeAll sizes
RegionPL
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Survey respondents (State of Marketing Automation 2019): 28% organizations planning marketing automation investment. Source: State of Marketing Automation (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orgs-plan-automation-investment-12mo
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<blockquote cite="https://lighthousedata.io/data/orgs-plan-automation-investment-12mo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- organizations planning marketing automation investment for Survey respondents (State of Marketing Automation 2019)<br><small>Source: State of Marketing Automation (2019) · <a href="https://lighthousedata.io/data/orgs-plan-automation-investment-12mo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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