B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

21%

21% -- yoy growth in organizations working with influencers for organizations using influencer marketing (2026)

Name: Yoy Growth In Organizations Working With Influencers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2026 · Hootsuite

There has been a 21% year-over-year increase in organizations working with influencers.

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Attribution: Hootsuite View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2026

Entity

organizations using influencer marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hootsuite Primary Tier A

http://blog.hootsuite.com/ryan-holmes-linkedin-1/ ↗

Confidence: 73/100 Vintage: 2026 Channel: Common Crawl

Source Article

2 Ways To Keep Company Culture Alive During Rapid Expansion

Original Research

Hootsuite · Original study ↗

Methodology

Hootsuite Social Media Trends survey

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelinfluencer

Cite this stat

Plain Text

organizations using influencer marketing: 21% yoy growth in organizations working with influencers. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-working-with-influencers-yoy-21

HTML Embed

<blockquote cite="https://lighthousedata.io/data/organizations-working-with-influencers-yoy-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- yoy growth in organizations working with influencers for organizations using influencer marketing<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/organizations-working-with-influencers-yoy-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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