B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- roi increase for organizations nurturing leads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
93
Source
MarketingSherpa
Primary
Tier B
http://www.searchenginejournal.com/5-ways-instantly-improve-landing-page-conversions/137653/?replyto… ↗
Source Article
10 Landing Page Tweaks That Will Increase Conversions
There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions.
While it can be almost impossible to say what a standardized “good conversion rate” is, it is fundamental to your website su…
Original Research
MarketingSherpa
· Original study ↗
Methodology
According to MarketingSherpa
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
organizations nurturing leads: 45% roi increase. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-nurturing-leads-experience-lift-in-roi
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<blockquote cite="https://lighthousedata.io/data/organizations-nurturing-leads-experience-lift-in-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- roi increase for organizations nurturing leads<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/organizations-nurturing-leads-experience-lift-in-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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