B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- technology deployment rate for organizations (2024-12)
12% of surveyed respondents/organizations have deployed AI agents for use.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024-12
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier B
https://www.themarketingcloud.com/blog/agentic-ai ↗
Source Article
'Agentic AI' is the future
No, 007 hasn’t been wheeled out of retirement. James Bond isn’t about to unleash a phalanx of spies on the marketing world. “Agentic AI” is a bit less dramatic than it might sound, yet also has the potential to take organizational effectiveness to another level.
The “year of the agent” (as Nvidia’s …
Original Research
KPMG
· Original study ↗
Methodology
KPMG AI Quarterly Pulse survey
Methodology documented
Segmentation
IndustryTechnology
Company SizeEnterprise
RegionGlobal
Channelcontent
Cite this stat
Plain Text
organizations: 12% technology deployment rate. Source: KPMG (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-deployed-ai-agents-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organizations-deployed-ai-agents-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- technology deployment rate for organizations<br><small>Source: KPMG (2024-12) · <a href="https://lighthousedata.io/data/organizations-deployed-ai-agents-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.