B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- organizations creating more content for brands (2021)
48% of organizations created more content for customer engagement.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acquia
Primary
Tier B
https://affiliatedailynews.com/2021/05/how-cpg-marketing-can-use-content-to-create-lasting-product-d… ↗
Source Article
How CPG Marketing Can Use Content to Create Lasting Product Demand
Original Research
Acquia
· Original study ↗
Methodology
Acquia research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 48% organizations creating more content. Source: Acquia (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-created-more-content
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<blockquote cite="https://lighthousedata.io/data/organizations-created-more-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- organizations creating more content for brands<br><small>Source: Acquia (2021) · <a href="https://lighthousedata.io/data/organizations-created-more-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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