B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of organisations planning to increase creator marketing budgets for organisations (2025)
78% of organisations plan to increase their creator marketing budgets over the next two years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier C
https://slingstone.com/insights/creator-marketing-trends-2025/ ↗
Source Article
Creator Marketing Trends 2025
In our ever-evolving communications landscape, creator marketing remains one of the most powerful strategies for brands looking to foster deeper connections with audiences.
As a communications agency specialising in creator marketing, including winning two of AIMCO’s creator marketing awards this ye…
Original Research
CreatorIQ
· Original study ↗
Methodology
CreatorIQ 2025 Creator Marketing Trends report, as cited by Slingstone
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 78% share of organisations planning to increase creator marketing budgets. Source: CreatorIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organisations-increasing-creator-budgets-2025
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<blockquote cite="https://lighthousedata.io/data/organisations-increasing-creator-budgets-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of organisations planning to increase creator marketing budgets for organisations<br><small>Source: CreatorIQ (2025) · <a href="https://lighthousedata.io/data/organisations-increasing-creator-budgets-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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