B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of organisations believing personalisation improves email performance for organisations (2025)
95% of organisations believe that email personalisation can improve their email performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
superdream.com
Primary
Tier C
https://superdream.com/latest/make-your-emails-work-harder/ ↗
Source Article
Make your emails work harder - Superdream
So far in our Inbox Unlocked series, we’ve talked about the fundamentals of email marketing – from (link: https://www.superdream.com/news-blog/how-good-is-your-database text: collecting data), to (link: https://www.superdream.com/news-blog/how-good-are-your-emails text: building a good email). Now f…
Original Research
superdream.com
· Original study ↗
Methodology
Agency blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 95% share of organisations believing personalisation improves email performance. Source: superdream.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organisations-believe-personalisation-improves-email
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<blockquote cite="https://lighthousedata.io/data/organisations-believe-personalisation-improves-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of organisations believing personalisation improves email performance for organisations<br><small>Source: superdream.com (2025) · <a href="https://lighthousedata.io/data/organisations-believe-personalisation-improves-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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